Local Getaways
Local Getaways wanted to increase brand awareness and website traffic — but had no active campaigns and limited budget.
I stepped in, built a full Meta Ads system, defined their audience personas, ran cold traffic campaigns, and delivered nearly 10,000 unique visitors in 60 days. Now we're mapping out the next phase: turning that traffic into long-term subscribers and paying customers.
How we turned under $2K in spend into 10,000+ new site visitors — with a funnel built to fuel long-term growth.
The Problem
The LG team had the content. They had the product. But they weren’t reaching new audiences consistently.
No ad campaigns. No lead capture strategy. And no traffic plays outside of organic search.
They needed someone to:
Build a paid traffic funnel from scratch
Identify + target the right personas
Drive cold traffic that actually sticks
Create a plan for what happens next
The Plan & Execution
I developed and ran a Meta Ads campaign (Facebook + Instagram) targeting travel-curious, adventure-minded users aligned with LG’s brand tone and trip categories.
Identified 5 core audience personas based on past reader data
Wrote and tested high-click copy + headlines tied to destination-based content
Advised their team on visual assets and approved all final creatives
Built a flexible campaign that could scale or shift depending on performance
Provided full reporting with insights on next funnel stage: list-building + email capture
Strategy Overview
LG Meta Ad 1
Execution Highlights
Ran multiple split tests to find top-performing ad combos
Monitored and adjusted creative performance weekly
Optimized campaign mid-way to focus on the best destinations and engagement patterns
Delivered copy frameworks that they could re-use beyond the campaign
Stayed in communication with the founders and team for live feedback
LG Meta Ad 2
Results
Over 30 days these were the results, when strategy, messaging, and execution align.
✔ $1999 ad spend
✔ 9,948 unique visitors
✔ $0.19 avg cost per click
What the Client Said
– Mimi Toole – Local Getaways Editor / Cofounder
Want results like this for your brand?
“Zack’s been an incredible partner. He knows the Meta platform inside and out and helped us boost our brand awareness and site traffic with confidence. He’s professional, proactive, and genuinely easy to work with.”