Milváli Salon & Cosmetics
Milváli Salon wasn’t running any paid ads — no funnel, no traffic system, and April is historically their slowest month.
I came in and built a full-funnel Google Ads engine targeting two core services: Hair Color and Body Waxing. With just $1.1K in spend, we drove 50+ likely appointments and generated $13.5K+ in revenue — flipping a “slow season” into one of their busiest months.
Google Ads Funnel – flipping a slow month to one of their busiest.
The Problem
Despite 20+ years in business and a loyal local client base, Milváli was completely missing out on intent-driven traffic. When someone searched for “hair color near me,” they found competitors — not Milváli.
They weren’t just invisible. They were:
Missing critical booking windows
Lacking an online booking system
Seeing slow April sales every year
Running zero retargeting or conversion funnels
Relying entirely on word-of-mouth and foot traffic
They didn’t just need ads. They needed a real revenue engine.
The Plan & Execution
Milváli didn’t need traffic. They needed appointments — and fast. I built a full-funnel Google Ads system from scratch, designed to attract high-intent searchers and convert them into booked clients.
Researched local search intent for Hair Color & Body Waxing
Created 2 separate funnels to isolate performance and budget
Installed Hotjar for user behavior tracking
Integrated call tracking + backend CRM attribution
Built mobile-optimized landing pages designed to convert quickly
Strategy Overview
Hair Color Page – click to view
Body Waxing Page – click to view
Execution Highlights
Wrote all Google Ad copy, headlines, and extensions
Built & launched multiple ad sets across Google Search
Adjusted budget allocation mid-campaign to favor high performers
Designed & implemented a simplified online booking system
Solved a key issue for salons: clients often book the wrong color service due to confusion — we cleaned up the structure and labeling to reduce misbookings
Optimized landing pages for scroll depth, CTA interaction, and clarity
Analyzed call logs, CRM entries, and Hotjar behavior to confirm actual conversions
Results
Over 30 days these were the results, when strategy, messaging, and execution align.
✔ $1,108 ad spend → $13,500+ revenue generated
✔ 50+ appointments booked or highly likely
✔ 40% conversion rate (Hair Color)
✔ 23% conversion rate (Body Waxing)
✔ 12x+ return on ad spend across both funnels
✔ 50+ phone calls + 100+ CTA taps
What the Client Said
“Working with Zack has changed the game for us. Staff engagement has exploded, and our online presence grows every day. His eye for content, his creativity, and his humor — all of it shows up in the work. We finally have a digital presence that feels alive. Highly recommend!”
– Jessika Adams de Vazquez – Milváli Cofounder
Want results like this for your brand?
Note: This testimonial came from our initial social media partnership, but the paid ad results only solidified that transformation.