Cristophe Newport Beach
When Cristophe Salon Newport Beach partnered with me, they had already tried Google Ads through another provider — but had no clear idea if it was working.
Fast forward 90 days — and we’ve driven 80 – 120+ new appointments, and we replaced uncertainty with a clear, measurable system that helped fill stylist calendars and build momentum going into 2026.
$2.5K in Ad Spend → $16K–$24K in Revenue in 90 Days
The Problem
Cristophe Salon Newport Beach is a luxury, high-end salon with a talented team of stylists and colorists. They had just moved into a new location, made staffing changes, and were ready to grow.
But their marketing setup had major gaps:
They were running ads but couldn’t see real results
No reliable way to track calls or bookings
No clarity on where ad money was going
Online booking existed, but the process wasn’t as smooth as it could be
Stylists needed fuller schedules
They didn’t need “more marketing.” They needed more booked appointments, and proof that it was working.
The Plan & Execution
The goal was simple: Drive more cut & color appointments and give the owners full visibility.
Created two Google Ads campaigns focused on: Cuts & Color
Redesigned the homepage to make booking easier for new clients
Set up full call and conversion tracking
Worked closely with the owners to ensure messaging felt on-brand
Sent all traffic to a clear, easy-to-understand booking experience
No discounts or intro offer
What We Did:
Landing Page – click to view
Strategy Overview
Focused only on people already looking for haircuts or hair color
Prioritized mobile users (where most bookings happen)
Removed confusion from the booking flow
Made sure owners could see:
Calls
Booking clicks
Direction requests
Total engagement
Everything was designed to answer one question clearly: “Is this bringing us real clients?”
Results
Over 90 days these were the results, when strategy, messaging, and execution align.
✔ $2,540 total ad spend → $16 – 24K+ revenue generated
✔ 80 – 120+ appointments generated
✔ Consistent 6x – 9x+ return on ad spend
✔ 76+ phone calls + 300+ Booking Clicks
What This Looks Like...
Because final bookings happen inside Phorest, we used conservative industry averages to estimate results.
80–120 new appointments over ~90 days
$200 average appointment value
$16,000 – $24,000 in new revenue
6.3x – 9.4x return on ad spend
The Final Outcome
Want results like this for your brand?
Owners were involved in the messaging
Ads and website worked together as one system
Clear booking flow for new clients
No discounts needed to see strong returns
Cristophe Salon Newport Beach finished the year with fuller stylist calendars, clear insight into marketing performance, confidence in where ad dollars were going, and a scalable system to build on in 2026.