Milváli Salon San Francisco
Milváli SF wanted to fill stylist calendars while highlighting their strength in both cuts & color and hair extensions — two services that require very different booking experiences.
I built a dual-funnel booking system from scratch, designed to convert high-intent traffic into real appointments without confusing clients.
$899 in Ad Spend → ~30–40 New Appointments in 30 Days
The Project
Milváli SF was following the momentum of their Mill Valley location while carving out their own identity — especially around extensions.
Instead of forcing all services through one generic booking flow, we built two separate paths:
A fast, mobile-optimized booking experience for cuts & color
A consultation-first flow for hair extensions
Both landing pages were designed from the ground up in close collaboration with the owner to ensure the brand, messaging, and offers felt premium and aligned.
The Plan & Execution
Milváli didn’t need traffic. They needed appointments. So, I built a full-funnel Google Ads system from scratch, designed to attract high-intent searchers and convert them into booked clients.
Researched local search intent for Hair Color & Extensions
Created 2 separate funnels to isolate performance and budget
Integrated call tracking + backend CRM attribution
Built mobile-optimized landing pages designed to convert quickly
Strategy Overview
Hair Color Page – click to view
Extensions Page – click to view
Execution Highlights
Wrote all Google Ad copy, headlines, and extensions
Built & launched multiple ad sets across Google Search
Adjusted budget allocation mid-campaign to favor high performers
Designed & implemented a simplified online booking system
Optimized landing pages for scroll depth, CTA interaction, and clarity
Analyzed call logs, CRM entries, and Google metrics to confirm actual conversions
Results
Over 30 days these were the results, when strategy, messaging, and execution align. All estimates were intentionally calculated on the conservative side.
✔ $899 total ad spend → ~$5,100 – $7,500+ in revenue
✔ ~30–40+ appointments generated
✔ ~5–8x return on ad spend
✔ 28+ phone calls + 100+ booking and consultation clicks
Google Ads Dashboard
What the Client Said
“I’ve worked with Zack for over a year, and in that time I’ve seen more growth in my business than in the years prior. His ideas and strategies have significantly improved our visibility and helped drive real momentum for our salon. Zack is creative, professional, and very easy to communicate with. He understands our vision and knows how to turn it into results. I’m grateful for the dedication and care he’s brought to helping my business grow!”
– Deb Monti, Milváli Cofounder
Want results like this for your salon?