The Dapper Dog Salon
When The Dapper Dog partnered with me, they were a first-year boutique grooming salon entering a competitive local market with no paid ads system in place.
Over the next five months, we built and scaled a Google Ads engine designed to turn high-intent local searches into booked appointments, without sacrificing the brand’s calm, premium positioning, leading to a 4.8x – 7.3x return on ad spend.
$3.05K Ad Spend → $14.5K–$22K in Estimated Revenue
The Problem
The Dapper Dog had a great in-salon experience but lacked consistent online demand capture.
Before ads, they were:
Relying almost entirely on word-of-mouth
Operating with limited online visibility
Missing high-intent searches like “dog grooming near me”
Competing against established local salons
Needing to drive revenue quickly while still differentiating on care and experience
They didn’t need more awareness. They needed booked appointments from people already searching.
The Plan & Execution
I built a Google Ads acquisition system from scratch, focused on real business outcomes. The system was designed to generate phone calls, online booking submissions, and bookings directly from the ads.
High-intent Google Search campaigns
Calm, brand-aligned ad copy
A custom landing page built specifically for anxious dog parents
Call tracking with duration-based qualification
Conservative conversion modeling
Full integration with the DaySmart booking system
Key Components:
Landing Page – click to view
Strategy Overview
Wrote all Google Ad copy, headlines, and extensions
Built & launched multiple ad sets across Google Search
Adjusted budget allocation mid-campaign to favor high performers
Optimized the landing page for scroll depth, CTA interaction, and clarity
Analyzed calls, CRM entries, and Google Ad metrics to confirm conversions
Results
Over 5 months these were the results, when strategy, messaging, and execution align.
✔ $3,050 total ad spend → $14,508–$21,996+ revenue generated
✔ 124–188+ appointments generated
✔ Consistent 4.8x–7.3x+ return on ad spend
✔ 117 phone calls (40+ seconds) + 385 direct booking clicks
Google Ads Dashboard
I continue to work with The Dapper Dog, scaling their acquisition system while maintaining brand alignment and service quality.
Want results like this for your brand?