Local Getaways
Local Getaways' goal was to build a long-term audience they could reach repeatedly: readers, followers, and subscribers they owned.
When we started, there were:
No active paid campaigns
No structured list-building system
No predictable way to grow reach outside of organic traffic
The objective was clear: turn paid traffic into owned audience assets.
Building an Audience Growth System with Paid Traffic, Social, and Email
The Problem
Local Getaways had strong content and a clear brand, but growth was inconsistent.
They needed:
A reliable way to reach new people
A system to convert visitors into subscribers
A method to grow social reach without relying on virality
A long-term foundation for future monetization
Traffic alone wasn’t enough. They needed an audience engine.
The System We Built
Instead of running disconnected campaigns, we built one integrated growth system:
Paid traffic to introduce new readers
Social follower campaigns to expand owned reach
Email newsletter funnels to capture long-term subscribers
Each layer supported the next:
Traffic fed social and email
Social increased repeat exposure and remarketing pools
Email created a direct, owned channel Local Getaways controls
This shifted growth from one-off spikes to compounding audience ownership.
Social Follower Growth
Instagram Follower Growth
Facebook Follower Growth
To expand reach and support long-term visibility, we ran targeted follower growth campaigns across Facebook and Instagram.
Results (30 days):
+772 total followers
$980 total spend
$1.26 average cost per follower
Instagram drove the majority of growth, aligning with platform behavior and engagement patterns
This increased Local Getaways’ owned social audience and strengthened future distribution and remarketing efforts.
Email Newsletter Growth
To build audience ownership beyond social platforms, we ran two paid email subscriber campaigns.
Combined Results (2 campaigns):
820+ new email subscribers
~$2,000 total spend
~$2.42 average cost per subscriber
~29% landing page conversion rate
Both campaigns were optimized mid-flight to maintain efficiency and performance as conditions changed.
The result was a high-intent email list that Local Getaways can now activate for partnerships, promotions, and future monetization.
What the Client Said
– Mimi Toole – Local Getaways Editor / Cofounder
Want to build an audience system like this?
“Zack’s been an incredible partner. He knows the Meta platform inside and out and helped us boost newsletter signups, follower count, and site traffic with confidence. He’s professional, proactive, and genuinely easy to work with.”