Milváli Salon & Cosmetics
Milváli Salon, a high-end beauty salon, needed to establish a strong online presence to increase brand awareness, engagement, and client bookings. Their existing Instagram account was filled with fake followers, which hurt engagement and credibility.
Challenge: Build an authentic, engaged audience while increasing social media reach and driving real business impact.
Role: Full-service social media management & paid strategy development → Content creation, growth strategy, stylist coordination, website updates, and ad execution.
Transforming Milváli Salon’s Social Media – From Scratch to Sustainable Growth
Phase 1 – Initial Performance
Social Media Strategy
Content Creation → Filmed, edited, and posted high-quality transformations & team content.
Engagement Management → Responded to DMs, comments and built connections.
Stylist Coordination → Ensured stylists participated in content creation for behind-the-scenes
First 30 Days Results
✔ 19.6K video views (+891%)
✔ 8,800 accounts reached (+761%)
✔ 449 profile visits (+289%)
✔ 16 direct website/address taps (+25%)
Increasing Visibility & Engagement
Phase 2 – The Bold Reset
Overcoming Fake Followers: Restarting for Real Growth & Engagement
Challenge: Their original Instagram account had thousands of fake followers, resulting in low engagement and minimal business impact.
Solution: Advised Milváli to restart with a brand-new, real audience for long-term sustainability and better engagement.
Results After 3 Months
✔ 62,757 total views
(+50% month-over-month growth)
✔ 177 real Instagram followers (steady growth of ~40/month)
✔ 22.9K monthly views &
495 profile visits
✔ 154 shares, 357 comments, 1,151 likes (high engagement for account size)
Phase 3 – Scaling with Paid Ads
Challenge: Organic growth was strong but slow— we needed to drive more appointments ASAP.
Solution: Advised Milváli to restart with a brand-new, real audience for long-term sustainability and better engagement.
Ad Strategy
Started with Call Ads → Learned that cold traffic was not converting efficiently.
Pivoted to Traffic Ads ($0.22 CPC) → Goal: Build an audience of website visitors.
Retargeting Strategy (Next Step) → Retarget engaged visitors with call-based ads.
Current Status:
Still in progress, but optimizing for a higher ROAS (Return on Ad Spend)
Final Take:
This case study proves that beauty businesses can grow, engage, and convert more clients with the right strategy, real audience building, content execution, and paid marketing.
Want results like this for your business? Let’s talk.
Additional Contributions & Takeaways
✔ Website Updates → Redesigned bios, improved online booking visibility, and optimized pages.
✔ Long-Term Strategy Execution → Built a framework for consistent social growth, not just short-term wins.
Testimonial
"I’ve had the pleasure of working with Zack now for a few months, and my staffs engagement in the business has exploded thanks to him, our online presence is growing daily and his gift of filming/ posting and humor is bar none. I highly recommend him."
– Jessika Adams de Vazquez
Milváli Cofounder
Interested in achieving similar results for your business?
Let’s connect and discuss how I can help.