Milváli SF First-Month Growth System
Milváli SF needed to build momentum for a newer location while promoting two different high-value services: cuts/color and hair extensions.
I built a dual-funnel paid acquisition system designed to turn high-intent local search traffic into booked appointments without forcing every visitor through the same booking path.
$899 in ad spend → an estimated 30–40 booked appointments in 30 days
The Challenge
Milváli SF was building momentum in a new market while carving out its own identity, especially around hair extensions.
The challenge was that cuts/color and extensions require different buying journeys. A haircut or color appointment can often be booked directly, while extensions usually need a consultation-first experience.
Instead of forcing both services into one generic flow, I built two separate paths:
A fast, mobile-optimized booking experience for cuts and color
A consultation-first flow for hair extensions.
Both landing pages were built in close collaboration with the owner to make sure the brand, messaging, and offers felt premium, clear, and aligned.
The Plan & Execution
Milváli didn’t need traffic. They needed appointments. So, I built a full-funnel Google Ads system from scratch, designed to attract high-intent searchers and convert them into booked clients.
Researched local search intent for cuts, color, and extensions
Built two separate funnels to isolate performance and budget
Created mobile-optimized landing pages for each service path
Integrated call tracking and CRM attribution
Optimized copy, CTAs, and budget allocation based on conversion behavior
Strategy Overview
Hair Color Page – click to view
Extensions Page – click to view
Execution Highlights
Wrote Google Ads copy, headlines, and extensions
Built and launched multiple Google Search ad groups
Adjusted budget allocation toward stronger-performing services
Designed a simplified booking path for cuts and color
Built a consultation-first experience for extensions
Reviewed call logs, CRM entries, and Google Ads data to validate appointment quality
Results
Over 30 days these were the results, when strategy, messaging, and execution align. All estimates were intentionally calculated on the conservative side.
✔ $899 total ad spend → ~$5,100 – $7,500+ in attributed revenue
✔ ~30–40+ estimated appointments generated
✔ Estimated 5–8x return on ad spend
✔ 28+ phone calls + 100+ booking and consultation clicks
Campaign Snapshot
What the Client Said
“I’ve worked with Zack for over a year, and in that time I’ve seen more growth in my business than in the years prior. His ideas and strategies have significantly improved our visibility and helped drive real momentum for our salon. Zack is creative, professional, and very easy to communicate with. He understands our vision and knows how to turn it into results. I’m grateful for the dedication and care he’s brought to helping my business grow!”
– Deb Monti, Milváli Cofounder
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