Keepsake
Redesigning Keepsake’s digital footprint through targeted strategies to boost website traffic and customer engagement.
The Challenge
Keepsake, an early-stage company offering a virtual portal for families to manage personal information, needed to reimagine its digital presence. The co-founders sought a marketing professional who could help enhance their website’s effectiveness and devise a strategy to increase brand awareness and engagement.
Partnering closely with Keepsake, I designed the project scope, ensuring it aligned with their business goals and target audience. My strategic approach focused on understanding the unique landscape of their target market and translating that into a compelling digital presence.
Content Creation and Social Media Strategy
I created a range of high-quality social media materials designed to enhance Keepsake’s online presence and attract the target audience. These materials were optimized for various platforms to drive traffic and increase brand visibility.
Website Redesign
I led the end-to-end implementation of the design and copy for critical website pages. The redesign was centered on improving user experience, clarity, and engagement, making it easier for families to connect with Keepsake and understand the services offered.
The Solution
Results
The reimagined website, coupled with the strategic marketing efforts, led to a tangible increase in website traffic. This demonstrated the effectiveness of the new design and content in attracting and engaging visitors.
Increased Website Visits
Enhanced Brand Understanding
Through clear and strategic messaging on the website and social media, there was a noticeable improvement in how well potential customers understood Keepsake’s offerings, leading to more meaningful interactions with the brand.
"Zack successfully conceptualized, implemented, and optimized various materials that tangibly drove more site visits and increased the understanding of our brand. He comes highly recommended, and you can depend on him for anything related to business strategy, marketing, and execution of deliverables."
Co-Founders, Keepsake
Testimonial
Interested in achieving similar results for your business? Let’s connect and discuss how I can help.